As the founder of Stratelyst Creative, Jim Hooker has made it his mission to improve the event communications of his academic and nonprofit clients by crafting and implementing strategic events that move and motivate attendees to go from fans and friends to patrons and promoters.
An award-winning industry leader in event strategies, Hooker has presented at The Special Event (TSE), the Academic Event Professional (AEP), the North American Association of Commencement Officers (NAACO), and at the Council for Advancement and Support of Education (CASE) where he was named a “Faculty Star.” He has been quoted in multiple national event publications and continues to regularly address the challenges of event production in a constantly changing world where messaging has become a 24/7 business.
Before starting his own strategic event business he served as an associate sr. vp at USC and also produced high-profile events for major Hollywood studios and other entertainment-industry entities including Universal Studios, Merv Griffin Productions, the Hollywood Foreign Press, the Walt Disney Company, The Entertainment Industry Foundation, 20th Century Fox, and the Grammy Foundation.
Hooker holds a master’s degree in communication management from the USC Annenberg School of Communication and Journalism where his research focused on “The Influence of High-Touch Event Communication on Donor Support".
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