January 8 – 10, 2019
San Diego Convention Center
San Diego, California

Diamond Sponsors

Ms Liza Roeser Atwood

CEO & Founder


Liza Roeser Atwood entered the flower industry after completing two years of service with the Peace Corps in the early 1990s. Living abroad in South America, Liza seized the opportunity to become a successful entity in the international flower industry and started her own small company. Business grew within a short period of time, and the company established itself amongst the elite. Today Liza is the foremost global flower sourcing expert and passionate about sharing which flower varietals are available where/when and how to access them.


Back to the Search