January 8 – 10, 2019
San Diego Convention Center
San Diego, California

Diamond Sponsors

Loriann Serna

Wife Of The Party


Dedicated to event planning for almost 20 years, Loriann Serna takes pride in
providing customized services to each of her clients. Loriann and the team at The
Wife of the Party, along with sister company HAPPEN, strive to produce uniquely
creative celebrations and weddings that showcase a distinct flair all their own. The
sought-after team has become known for creating memorable occasions for some of
the biggest names in Hollywood, popular clothing lines, beauty brands, well-loved
corporations, and favorite social-media influencers. The Wife of the Party and
HAPPEN provide full-service concept, design, and execution including DJ
services, stylized lighting, innovative photo booth choices, as well as other
entertainment talent. As an event producer who not only helps to set hot new
trends, Loriann remains excited to work with her talented peers, always in search
for valuable ways to bring vendors together.
The Wife of the Party team also donates their time and expertise to assist with
charity events and local school fundraisers. Loriann was raised in South Pasadena,
California and when not busy creating memorable fêtes for others, she relishes
time spent with her husband and four daughters


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