January 30 – February 1, 2018
Conference: January 30 – February 1
Exhibits: January 31 – February 1
Ernest N. Morial Convention Center • New Orleans, LA

Official Publication:

Choosing The Right Photos To Tell Your Story

  • Tuesday, 01/30/2018: 9:45 AM - 11:15 AM
  • Room: 228
  • Session Number:   SM04


Events are a visual industry. The right photo can land you the client you want where as the wrong one can have them pass you by. Our panel of event designers and marketers will show you how to tell your stories with photos on websites, print ads, and social media. Learn how to make photographers your friends, what event clients actually think when they see your work, and strategies that will ensure the inquiry emails and calls come from the right potential clients.
  • Basic


Our panel will utilize a browser-based audience response system to display slides and show the audience's answers in real-time to our questions.

Learning Objectives

1. The difference between good, bad, and ugly event photos.
2. Why you need professional photographers and what they want from you.
3. How to tell visual stories on Instagram, Facebook, Pinterest & more!
4. How photos impact search engine optimization.

Additional Information

CMP Approval:
Earn 1.5 clock hour toward your CMP certification or re-certification in Domain I: Marketing


Evan Carbotti

Perfect Surroundings, Int'l.

Ingrid Adolphs

President and Chief Event Designer
Luv for Lux, Luminaccent, The Event

Jordan Carbotti

Perfect Surroundings Intl

Julie Novack

CEO & Co-Founder

Nick Borelli

President / Strategist
Borelli Strategies